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Adobe Marketo Engage Architect Master Sample Questions (Q103-Q108):
NEW QUESTION # 103
A business unit wants to measure and report on how various marketing sources contribute to the ROI of marketing campaigns. The business unit is using Adobe Marketo Engage and currently has a comprehensive set of program channels with high adoption of channel usage and status tracking within programs; their instance is synchronized with CRM via native connector. They have requested assistance with setting up reports and using Adobe Marketo Engage to track and measure various marketing sources in comparison to the success within their programs.
Given the consultant has not worked with this business before, what would be the optimal approach for achieving this goal?
- A. Check that Adobe Marketo Measure (Bizible) has been enabled; if not, request this from the CSM Once enabled, audit the platform to ensure all of the program channels and statuses are being used correctly and determine if using program member custom fields would enrich the data being tracked at the individual program level Check that all of the important tracking programs have period costs assigned Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly
- B. Identify and document the intended report goals this business unit wishes to achieve Discuss and document the various channel attribution groups and confirm if these are relevant to business goals Confirm if there are data visualization tools already in use and research their practicality in aiding the business goals Work with CRM administrators and stakeholders on any gaps arising from their goals and the data sources that are required to achieve these goals Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly
- C. Consult with the local marketing team/marketing operations team on their current program templates and suggest changes that would improve tracking multiple marketing sources through in-built functions and/or external data platforms Make adjustments to a set of new program templates that align with the business channels in light of stamping multiple marketing sources and test accordingly Confirm that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled Once enabled, check that opportunity data is flowing as expected from CRM Check that all of the important tracking programs have period costs assigned Utilize MPI to visualize the percentage of success and compare these against investment windows
- D. Check that the Adobe Marketo Engage instance has Marketo Performance Insights (MPI) enabled; if not, request this from the CSM Once enabled, check that opportunity data is flowing as expected from CRM Check that all of the important tracking programs have period costs assigned Utilize MPI to visualize the percentage of success and compare these against investment windows Set up the appropriate reports and subscribe the stakeholders to these reports
Answer: B
NEW QUESTION # 104
Which steps improve reporting accuracy in Marketo? (Choose two)
- A. Using dynamic lists for reporting
- B. Mapping CRM fields to Marketo fields
- C. Adjusting lead scores before analysis
- D. Utilizing consistent tagging across programs
Answer: B,D
NEW QUESTION # 105
A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?
- A. Create a new lead scoring model before hiring SDR reps
- B. Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
- C. Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
- D. Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers
Answer: D
NEW QUESTION # 106
A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?
- A. Remove inactive campaigns
- B. Implement naming conventions for campaigns
- C. Consolidate all campaigns into one workspace
- D. Reduce the number of campaigns
Answer: B
NEW QUESTION # 107
How can you scale a Marketo Engage instance for global campaigns?
- A. Consolidate all campaigns into a single workspace
- B. Avoid using dynamic content
- C. Use Smart Lists for all segmentations
- D. Create separate workspaces for each region
Answer: D
NEW QUESTION # 108
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