About Course
The Bachelor of Arts in Business Studies Education is a dynamic and comprehensive program designed to prepare students for successful careers in the field of business education. Rooted in both theoretical foundations and practical applications, this program equips students with the knowledge and skills necessary to excel as educators in business-related subjects. Through a combination of coursework, hands-on experiences, and specialized training, students develop expertise in areas such as accounting, finance, marketing, and management, while also mastering pedagogical techniques tailored to the business classroom. With a focus on fostering critical thinking, communication, and problem-solving abilities, graduates of this program emerge as confident and innovative educators poised to make a lasting impact in both academic and professional settings. Join us in shaping the future of business education and unlock a world of opportunities with the Bachelor of Arts in Business Studies Education.
What Will You Learn?
- Fundamental principles of business management, including planning, organizing, directing, and controlling.
- Analysis of economic theories and their applications to real-world business scenarios.
- Understanding of marketing strategies, market research, and consumer behavior.
- Development of financial literacy through courses in accounting, finance, and financial management.
- Exploration of global business environments, including international trade and cross-cultural communication.
- Acquisition of critical thinking skills to evaluate business problems and propose effective solutions.
- Examination of legal and ethical issues in business, including corporate governance and social responsibility.
- Proficiency in business communication, including writing reports, making presentations, and conducting negotiations.
- Application of quantitative methods and statistical analysis to business decision-making processes.
- Integration of technology tools and information systems to enhance business operations and decision-making.
Course Content
Welcome to the Bachelor of Arts in Business Studies Education
The Bachelor of Arts in Business Studies Education is a dynamic and comprehensive program designed to prepare students for successful careers in the field of business education. Rooted in both theoretical foundations and practical applications, this program equips students with the knowledge and skills necessary to excel as educators in business-related subjects. Through a combination of coursework, hands-on experiences, and specialized training, students develop expertise in areas such as accounting, finance, marketing, and management, while also mastering pedagogical techniques tailored to the business classroom. With a focus on fostering critical thinking, communication, and problem-solving abilities, graduates of this program emerge as confident and innovative educators poised to make a lasting impact in both academic and professional settings. Join us in shaping the future of business education and unlock a world of opportunities with the Bachelor of Arts in Business Studies Education.
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An introduction to the course
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Introduction to Business Studies Education – CIBS4001
An introduction to Business Studies Education offers students a comprehensive understanding of various business concepts, theories, and practices essential for success in the corporate world. This educational program covers a wide range of topics such as accounting, marketing, finance, management, and entrepreneurship. By examining real-world case studies and engaging in practical learning activities, students can develop critical thinking skills, problem-solving abilities, and a strong foundation for future careers in business. The curriculum typically emphasizes the importance of ethical decision-making, effective communication, and strategic planning in modern organizations. Overall, Business Studies Education provides students with a holistic approach to business management and prepares them for the dynamic and competitive nature of the global business environment.
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Definition of Business Studies Education
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Importance of business studies education
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Overview of subjects covered in business studies
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Introduction to Business Studies Education
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Understanding the role of a manager
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Principles of management
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Accounting Basics
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Marketing Principles
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Economics in Business
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Units Covered in Business Studies Education
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Critical thinking and problem-solving skills
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Critical thinking and problem-solving skills
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Decision-making skills
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Analytical skills
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Skill Development in Business Studies Education
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Fields where business studies can be applied
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Job roles available for business studies graduates
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Further education options in business studies
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Careers and Opportunities in Business Studies
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Internships and work placements
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Case studies and real-world applications
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Guest lectures and industry visits
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Importance of Practical Experience in Business Studies Education
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Bachelor Class end of Semester Exam: Introduction to Business Studies
Principles of Marketing – CPMG4002
"Principles of Marketing" provides a comprehensive overview of the fundamental concepts and strategies essential to effective marketing practices in the modern business environment. This course covers topics such as market research, consumer behavior, branding, pricing, and promotion techniques. By understanding these core principles, professionals can develop targeted marketing campaigns, build strong brand identities, and ultimately drive business growth. Through practical applications and case studies, students gain valuable insights into how to create successful marketing strategies that resonate with consumers and achieve organizational objectives. This course equips individuals with the knowledge and skills necessary to navigate the dynamic landscape of marketing and make informed decisions that drive business success.
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Definition of marketing
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Importance of marketing in business
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Evolution of marketing concepts
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Introduction to Marketing
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Market segmentation
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Target market selection
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Marketing research and analysis
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Understanding Customer Needs and Wants
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Product development and management
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Pricing strategies
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Distribution channels
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Creating Value for Customers
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Brand positioning
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Brand identity
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Brand equity
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Building Strong Brands
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Integrated marketing communications
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Advertising and public relations
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Personal selling and sales promotion
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Promoting Products and Services
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Social media marketing
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Search engine optimization
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Email marketing
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Digital Marketing
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Consumer rights and protection
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Marketing ethics
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Laws and regulations in marketing
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Ethical and Legal Considerations in Marketing
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Key performance indicators
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Marketing analytics
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Return on investment in marketing
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Measuring Marketing Success
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Influencer marketing
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Experiential marketing
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Sustainable marketing practices
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Current Trends in Marketing
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Real-world examples of successful marketing campaigns
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Analysis of marketing strategies in different industries
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Group projects and presentations
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Case Studies and Practical Applications
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Principles of Marketing – End of Semester Exam
Microeconomics –
Microeconomics is a branch of economics that delves into the behavior of individuals and firms concerning decision-making related to resource allocation and pricing in specific markets. It involves the study of how individuals make choices under conditions of scarcity and the impact of those choices on market equilibrium. Analyzing the forces that determine supply and demand, market competition, consumer preferences, and production costs are essential in understanding the intricacies of microeconomics. Furthermore, concepts like elasticity, market structures, and utility theory play a crucial role in the analysis of various economic phenomena at the micro level. By studying microeconomics with a professional lens, one can gain valuable insights into the functioning of markets, making informed business decisions, and understanding the intricate workings of the economy on a smaller scale
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Definition and Scope of Microeconomics
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Basic Economic Problems and Resource Allocation
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Positive vs. Normative Economics
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Introduction to Microeconomics
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Law of Demand and Supply
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Market Equilibrium and Disequilibrium
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Elasticity: Price, Income, and Cross Elasticity of Demand and Supply
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Supply and Demand Analysis
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Preferences and Utility
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Budget Constraints
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Consumer Choice and Demand
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Indifference Curve Analysis
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Consumer Theory
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Production Functions: Short Run and Long Run
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Law of Diminishing Returns
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Cost Structures: Fixed, Variable, Average, and Marginal Costs
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Production and Costs
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Perfect Competition: Characteristics and Outcomes
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Monopoly: Sources of Market Power and Pricing Strategies
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Monopolistic Competition and Product Differentiation
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Oligopoly: Strategic Behavior and Game Theory
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Market Structures
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Public Goods and Externalities
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Government Policies: Taxes, Subsidies, and Regulation
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Welfare Economics: Consumer and Producer Surplus
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Market Failures and Government Intervention
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Labor Market: Supply and Demand for Labor
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Capital Market: Investment and Interest Rates
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Income Distribution and Equity
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Factor Markets
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Information Economics and Market Signaling
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Behavioral Economics: Rationality and Decision Making
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International Trade and Microeconomic Policies
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Advanced Topics in Microeconomics
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Applying Microeconomic Theory to Real-World Scenarios
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Policy Analysis and Economic Implications
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Case Studies of Market Analysis and Decision Making
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Applications and Case Studies
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End of Semester One Examination: Microeconomics
Introduction to Education (All In-service teachers are exempted from this module)
Business Communication –
Effective business communication is integral to the success of any organization. Clear, concise, and professional communication fosters understanding, promotes teamwork, and enhances productivity within the workplace. Whether it's through emails, meetings, reports, or presentations, the way information is conveyed can significantly influence how well a company operates. It is crucial to use formal language, maintain a professional tone, and be mindful of the message's audience when communicating in a business setting. By placing emphasis on clarity and professionalism in all interactions, businesses can cultivate a culture of transparency, trust, and efficiency.
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Definition and importance of business communication
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Types of business communication
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Channels of communication in business
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Barriers to effective communication in business
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Fundamentals of Communication
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End of Semester One Examination – Module 3 – Business Communication
Business Ethics –
In the realm of business ethics, maintaining a professional code of conduct is paramount for fostering trust, integrity, and sustainability within an organization. Upholding ethical standards in decision-making processes, interactions with stakeholders, and overall business practices not only enhances the reputation of the company but also ensures compliance with legal regulations and promotes a culture of transparency and accountability. By prioritizing ethical considerations in every aspect of operations, a company can cultivate strong relationships with customers, employees, and the community at large, leading to long-term success and a positive impact on society. Ultimately, embracing a commitment to business ethics is not just a choice but a responsibility that drives meaningful outcomes and establishes a foundation for sustainable growth and prosperity.
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End of Semester One – Module 4 – Business Ethics
Macroeconomics –
Macroeconomics is a branch of economics that deals with the overall performance, structure, and behavior of an economy at a national or global level. It focuses on factors such as economic output, inflation, unemployment, and government policies to ensure stability and growth. Professionals in the field of macroeconomics analyze data, trends, and indicators to understand the broader implications of economic decisions on society as a whole. By studying topics like GDP, fiscal policy, and monetary policy, macroeconomists provide valuable insights into how economies function and what measures can be taken to improve efficiency and overall well-being. In a professional setting, it is crucial to stay updated on the latest research and developments in macroeconomics to make informed recommendations and decisions that can positively impact the economy.
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End of Semester Examination – Module 6 – Macroeconomics
Educational Psychology
Financial Accounting
Computer Applications in Education
Curriculum Development in Business Education
Business Law
Financial Management
Educational Sociology
Professional Development in Education
Human Resource Management
Instructional Strategies for Business Education
International Business
Internship I
Entrepreneurship and Small Business Management
Economics of Education
Marketing Management
Business Education Research Methods
Internship II
Organizational Behaviour
Technology in Business Education
Operations Management
Assessment and Evaluation in Education
Internship III
Global Business Education
Educational Leadership
Business Education Curriculum Enhancement
Seminar in Business Education
Student Teaching Preparation
Student Teaching
Capstone Project in Business Education
Reflective Teaching Seminar
Professional Development and Networking
Graduation Project
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